Innovate – Yes… But How And Why?

Examples of innovative thinking applied to the hotel business

Álvaro Carrillo de Albornoz, General Manager at Instituto Tecnológico Hotelero (ITH) tells us about the main themes of his conference at this year’s EHMA AGM.

There are a number points being covered in the conference: What does innovation actually, mean? What can one identify or understand as innovation within the tourism industry? What do we, the tourism sector, and in particular the hotel sector, innovate for? How can a hotel stand out from its competitors? How to apply innovative ways of thinking to really make a difference within the sector? Technology and its impact in our society: New behaviours; and the newest technological developments – the future awaits (wearable technology, smart data, IoT, AI, deep learning, etc.)

In will go over the concept of innovation, and its meaning to the tourism sector, and then review some good examples of innovative thinking applied to the hotel business. A very relevant aspect of the conference deals with the way to transform innovation into a competitive advantage to stand out over the competitors within what it is a very demanding sector. Finally, we can’t forget about the most important thing: target markets… audience. Technology evolves expeditiously, so does our society. Those technologies that are springing up today are going to become an essential part of our lives very soon, and the way our behaviour as individuals change, makes a necessary point to carefully look at for the hotel industry.


Photo: Álvaro Carrillo de Albornoz General Manager, Instituto Tecnológico Hotelero (ITH)