EHMA: Core Values

A Word from Association President Hans E. Koch

Core values of our association are Networking, Collective Intelligence and Education. Networking: Providing platforms to broaden, develop and maintain professional networking in form of the EHMA Annual General Meeting as well to share information and network with other European and global lobbying partners and hospitality associations. Collective Intelligence: Giving members access to industry relevant reports and allow them to share knowledge by gathering their expertise into one central location. Vehicles are regularly updated hospitality news, industryrelated publications, i.e. digital “Hotel International Magazine” (HMI) with a quarterly article by the President of EHMA and blogs containing posts created by EHMA Secretary, the President and the National Delegates. Education: Enabling members to develop their professional skills by providing them opportunities to participate in educational programs at the Hotel School of Lausanne (EHL) and Cornell University.

AMBITIONS OF EHMA IN THE YEAR AHEAD
To successfully launch and run a new EHMA internal communication tool called Beekeeper, a digital workplace app where operational systems and communication channels live within one secure, intuitive platform. Beekeeper connects all EHMA members, the EHMA office and selected partners across locations in real time via mobile devices or desktop to streamline communication and business processes.
To start the concept of “Young EHMA”, a yearly incentive for deserving employees from EHMA member hotels to participate at the EHMA conference. It consists of a separate educational session in line with the topic of the conference, conducted by EHL, and their participation at the educational program. Our goal is to open up EHMA to the younger generation and to create opportunities to network and exchange ideas with them. The project will create more awareness about EHMA and in turn we expect to gain more qualified members for the association in future.

SMART DATA FOR LUXURY DESTINATIONS
This year’s topic is one of a series of three: “Communication Revolution” (Geneva 2015), “Disruptors in Luxury Hospitality” (Amsterdam 2017) and this year “Smart Data for Luxury Destinations”. In today’s age of digitisation and big data, sharing experiences between experts and hoteliers becomes ever more important. Hoteliers must move away from their often traditional thinking in today’s very fast changing and increasingly competitive business environment. Digitisation and big data can no longer be ignored. The world is driven by technology. Digital devices and smart data today are part of our life; if we like it or not!

IN TODAY’S AGE OF DIGITISATION AND BIG DATA, SHARING EXPERIENCES BETWEEN EXPERTS AND HOTELIERS BECOMES EVER MORE IMPORTANT

BRINGING TOGETHER THE ELITE OF EUROPEAN HOSPITALITY
Our mission is EHMA to be the number one platform for collective intelligence, education, networking and professional development among European hotel managers of 4- and 5-star properties. In this respect we feel responsible to keep our members up-to-date with latest developments and future trends and yes, be a driving force behind the best of smart data processing and luxury expertise.


Photo: Hans E. Koch – Managing Director, Hans E. Koch Hospitality Solutions GmbH, President of EHMA