Travel Professionals’ Viewpoint – Joe Adamo

It’s good news for a tour operator or airline to offer its customers a region that so fittingly reflects the distinctive side of what it has to offer. The initiatives developed by Nouvelle- Aquitaine to better inform travellers about its cities and leading subregions, as well as its signature experiences, are just as helpful to better present and sell a destination.

The Nouvelle-Aquitaine region has been among the destinations served by Air Transat for more than 20 years, including flights to Bordeaux from Montreal, Toronto and Vancouver. And in 2018, Canadian carrier Air Transat will be adding additional flights to Bordeaux from Montreal throughout the summer, with three more flights per week.

Photo: Chief Distribution Officer, Transat, Canada