Travel Professionals’ Viewpoint – Tim Hentschel

Southwestern France has always been very popular with our clients, and the new initiatives by the Nouvelle-Aquitaine regional tourist board to harmonise and boost promotion of the region will, I am sure, foster a much stronger attraction for international visitors.

Indeed, we all know that the surf of Biarritz and the vineyards of Bordeaux have strong pulling-power, but these, when combined with all the other destinations and activities of the region, make it a “must include” in any itinerary to Europe or France.

This is a people business, and it is good to see that the people in this region are truly pulling together to create a tourism offering that is on a par with any other region in the world, and the result will no doubt be healthy growth for the industry in the region.