French Polynesia Promotes Responsible Tourism

With more than 40 airports, only one of which serves international flights, French Polynesia is an accessible island nation but still relatively untouched by mass tourism.

Leave the ferry from Tahiti behind as you begin a voyage of discovery amongst a volcanic archipelago consisting of 118 islands and reefs, around half of which are inhabited. The archipelagoes that make up French Polynesia are the Society, the Tuamotu, the Gambier, the Marquesas and the Australs, all of which can be found scattered across some 2,000km of Pacific Ocean.
The Brando on Tetiaroa, has implemented a number of innovative programs and new technologies to help it achieve its goal of carbon neutrality.

Sea Water Air Conditioning (SWAC) takes advantage of the cold naturally stored in deep ocean water by running the deep ocean water throughout the resort and using it to create the cold for our air conditioning system.
It’s a simple idea, but one that took many years to put into effect. The late Marlon Brando had heard of the principle as early as the early 1970s. He dreamed of making sea water cooling a reality on Tetiaroa for aquaculture, specifically, the farming of lobsters. He suggested the idea of SWAC to Richard Bailey when the two were trying to resolve the dilemma of relying on renewable energy without compromising on luxury.
Richard Bailey’s company Pacific Beachcomber then conceived, developed and installed the world’s first air-conditioning system using SWAC. Brando did not live to see this pioneering idea become a reality, but his vision led to the system Tetiaroa has today.

CARBON NEUTRAL Tetiaroa is committed to keeping its wildlife thriving, the air clean and the lagoon pristine. Toward that end, it has set a goal of net zero carbon impact. It is coming close to achieving that ambitious goal with the resort.
To reduce or eliminate guest travelrelated carbon emissions, all vehicles will ultimately be powered by the sun and it provides bicycles to all its guests as an option for moving around the island. In addition, it plans to propose a carbon-offset purchase program for inter-island transportation.

TETIAROA SOCIETY Through education, conservation and creative science, Tetiaroa Society works to inspire sustainable interdependence between mankind and nature. A nonprofit organization, Tetiaroa Society combines creativity and scientific advancement to better humanity’s relationship with the planet and help facilitate a harmonious future for generations to come. This is carried out through relationships with leading research institutions from around the world, including Smithsonian Institution, the University of Washington, CRIOBE, and many others.
Tetiaroa Society was founded by the Marlon Brando Estate, which owns the atoll, and Pacific Beachcomber, and is supported by high profile members of the international scientific and entertainment communities.


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