Windermere Lake Cruises – the UK Lake District’s most popular visitor attraction – says World Heritage Status will be a tremendous benefit to the region’s tourism economy.
In 2017, UNESCO officially confirmed that the Lake District had won the global accolade, putting it alongside other iconic locations such as the Taj Mahal, the Great Barrier Reef and the Grand Canyon as an internationally acclaimed place.
The announcement has been heralded by Windermere Lake Cruises as a great way to help reach new international markets and to attract staying visitors. The company is already ranked as one of the top ten most popular attractions in the country by VisitEngland, with more than 1.5 million passenger journeys annually. Around 20% of this business comes from locations outside the UK.
Nigel Wilkinson, Managing Director of Windermere Lake Cruises, comments, “We face stiff competition from across the UK to attract overseas visitors, so World Heritage Status is another opportunity to build the reputation of the Lake District internationally. We think it will be a great way to help encourage international visitors to venture outside London and highlight the Lake District, Cumbria as the favoured destination to prospective visitors from a wide variety of countries around the globe”.
Photo: Queen of the Lake, Waterhead Historic 50’ Vessel built in 1949.