Examining ways data can be leveraged in the marketing of luxury properties, this year’s annual general meeting of the European Hotel Managers Association will have decidedly high- tech undertones.
EHMA was established in Rome in 1974 as a non- profit association of Hotel Managers operating first class and luxury hotels across Europe, with an aim of safeguarding the ethics of the hotel profession.
Marbella has been chosen as the setting for this, the 45th annual general meeting of EHMA, due to take place from 16-18 March. Venues will include the Don Pepe Gran Melia resort, along with the Puerto Romano Beach Resort and Spa and the M Marbella.
Photo: Don Pepe, Gran Melia resort.