SAME SIGNATURE – NEW AMBITIONS

The Signature Travel Network adds new hotels and points of sale

The Signature Travel Network continues to re-invent itself, developing new programmes and tools to make its members more effective and more relevant to consumers and travel partners. We asked the member-owned network’s Executive Vice President, Ignacio Maza to tell us more.

This year, we welcomed 11 new leading travel sellers to our network, including Adelman Vacations and Hess Travel in the USA, as well as the Magellan Travel Group in Australia. Signature now generates over US$7bn in travel sales, and has over 7,000 consultants worldwide.

We added over 100 new hotels, destination specialists, tour operators, cruise lines and tourism offices to our portfolio of preferred partners, as well as the industry’s first preferred supplier agreement with TCS World Travel.

We expanded our database to over 4.5 million names and launched new consumer benefits. We continue to invest in technology, ensuring consultants have access to turnkey, highly customised marketing and client relationship management tools to better serve travelers.

What were some of the highlights of your 2017 annual sales meeting in Vegas?
Our 2017 Sales Conference was our biggest and best ever, including over 1,400 consultants and 900 preferred partners worldwide. We offered over 50 different seminars and workshops, as well as one-on- one appointments and business sessions. Key announcements were that the network enjoyed sales growth across all segments – hotel, tour and cruise – and advance sales for 2018 are even stronger than same time last year, with Luxury travel growing fastest. We saw a big rebound in Europe in 2017. Automation and creating ef ciencies for consultants remain priorities, which includes enhancements to Signature’s propriety mobile itinerary application, Pocket Travel Consultant, and the launch of new B2C hotel booking engine. Marketing priorities for 2018 include leveraging Signature’s 1-to-1 marketing tools and developing new Digital tools, especially compelling content for social media.

What do you see as being the key trends in luxury travel as we enter 2018?
Our future booked business for 2018 is very strong. 2018 is shaping to be a robust year for travel to Europe, South Pacific, Hawaii, South/East Africa, North America, as well as Japan and Southeast Asia. Consumers are looking for new horizons, so we are seeing more inquiries for far-flung destinations. We are increasing sales for multi-generation/ family travel, celebration-related travel, active/adventure travel, as well as solo travel.

Overall, travellers are seeking once-in-a-lifetime experiences, expert advice, access to special venues and personalities, unique itineraries, meaning, fulfillment, and a sense of wonder in their travels. Expectations are high, but we are confident that we can deliver results.


Photo: Ignacio Maza, Executive Vice President, Signature Travel Network.