In today’s fast evolving environment, a brands’ long- term success depends on its ability to remain one step ahead. With “Reaching New Heights” being the theme of IHIF 2018, it is clear that a strong leadership and strategic vision are essential to secure the future of a hospitality brand and take it to new heights. The traditional CEO Panel at IHIF 2018 brings together 5 global leaders. Three heavyweights of the hospitality industry return to the IHIF programme: Geoff Ballotti, President and CEO, Wyndham Hotel Group; Sébastien Bazin, Chairman and CEO, AccorHotels; and Christopher J. Nassetta, President and CEO, Hilton. They’re joined by two new CEOs who took the helms of their groups in 2017: Keith Barr, CEO, IHG and Patrick Pacious, President and CEO, Choice Hotels International.