European tourism remained buoyant over the peak season in 2017. Positive results re ect the resilience of the sector and encouraging economic conditions in Europe’s major source markets.
According to the latest European Travel Commission’s «European Tourism 2017-Trends & Prospects», international tourist arrivals to Europe grew 8% the first 8 months of the year over the same period in 2016. Despite lingering security concerns and geopolitical tensions, most destinations (32 out of 34) saw increases in visitor arrivals with over half enjoying double-digit growth.
«European tourism demand is set on an upward trajectory. This momentum is expected to mark the eight consecutive years of growth despite safety and geopolitical challenges. To sustain growth, tourism stakeholders need to unit efforts and develop initiatives to strengthen the European tourism industry» said Eduardo Santander, Executive Director of the European Travel Commission.
In the following pages, we spotlight Europe and its current travel and tourism trends… always on the rise!