ITB ASIA: A SELL-OUT SHOW

ITB Asia 10th edition solidifies reputation as Asia’s #1 travel and tourism trade event.

Celebrating its 10th anniversary as “Asia’s Leading Travel Trade Show”, ITB Asia 2017 completely sold out well ahead of its milestone show this October, with a tremendous surge in booth bookings from the global market.

“As we celebrate our 10th anniversary this year, the substantial growth in exhibitors underlines how ITB Asia has firmly established itself as the leading industry event in the region. The Asian outbound market continues to attract huge interest and we are delighted to see such levels of growth from various key markets at the show this year,” said Katrina Leung, Executive Director of Messe Berlin (Singapore), organiser of ITB Asia.

WE ARE DELIGHTED TO SEE SUCH LEVELS OF GROWTH FROM VARIOUS KEY MARKETS AT THE SHOW THIS YEAR

For the first time this year, ITB Asia will host Brazil’s Rio Convention and Visitor Bureau, the Moscow City Government, Promote Iceland, as well as an African Pavilion, among many others.

BRICS economies are showing exceeding exhibitor stand booking growth rates, with South Africa (200%), Russia (183%) and Brazil (100%) paving the trend. China is also growing its presence at ITB Asia by 31% this year with Ctrip, Wuzhen Tourism, Hua Min Tourism & Reservation, Shanghai Toptown International Travel Agency and many more set to feature during the show.

Tunisia and Rwanda will make their debut at ITB Asia this year, joining Kenya Tourism Board and other African exhibitors from Tanzania, Botswana, South Africa, Namibia and Sudan. This comes as no surprise given that the African market has shown an exceptional growth of 25% at this year’s show.

Europe is a close second having recorded a 23% growth which is led by the Greek National Tourism Organisation and Spain’s Tourism Board. This growth is also substantiated by a growing number of exhibitors from the Balkan Peninsula, including countries such as Romania and Bosnia & Herzegovina.

In addition, Scandinavian markets have marked a 21% growth as leading markets such as Finland and Norway show stronger exhibitor demand. This is further strengthened by Promote Iceland which joins ITB Asia for the first time.

Delegates can also look forward to a strong showing by Japan and Korea at this year’s show as Japan recorded an 89% growth in exhibitor bookings while Korea recorded a staggering 112% growth, thanks to Korea Tourism Organisation, Seoul Tourism Organisation and Jeju Convention & Visitors Bureau.


Photo : ITB Asia Stands