The Malaysian Ministry of Tourism and Culture and ITB Berlin have announced that the South East Asian nation will be the show’s official partner country in 2019.
Announcing the reasoning behind the country’s choice of year, YB Dato’ Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture for Malaysia explained, “Our long- term target is to achieve 36 million tourist arrivals and RM168 billion (€37.1 billion) in receipts by the year 2020, based on the Malaysia Tourism Transformation Plan.”
The official signing took place during the recent ITB China trade show in Shanghai between Dato’ Sri Abdul Khani Daud – Deputy Director General (Promotion) of the Malaysia Tourism Promotion Board and the Head of ITB Berlin, David Ruetz, witnessed by the Minister of Tourism and Culture.
This promotional project is part of a much broader plan by Malaysia to increase awareness of the natural and human assets of the country over the next years. Kinabalu National Park in Sabah, Gunung Mulu National Park in Sarawak, Melaka and George Town cities and the archaeological heritage of the Lenggong Valley are four of the UNESCO designated World Heritage sites in Malaysia that will be highlighted.
Photo: Dato’ Sri Abdul Khani Daud – Deputy Director General (Promotion) – Malaysia Tourism Promotion Board (left), YB Dato’ Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture for Malaysia (centre), David Ruetz, Head of ITB Berlin (right).