Hotel Technology Next Generation (HTNG) changes its name to Hospitality Technology Next Generation to expand within the hospitality industry.

HTNG’s founding mission states: “To foster, through collaboration and partnership, the development of next-generation solutions that will enable hoteliers and their technology vendors to do business globally in the 21st century.” Now, the organisation aims to broaden that initiative to include other hospitality verticals as well.

Restaurants, leisure and entertainment venues, active living facilities, gaming, cruise lines and healthcare share similar technologies and solution sets as hotels. HTNG’s organisational framework has already proven to be valuable in the hotel industry. The association’s strategy of collaboration and problem-solving has great promise to help solve technology problems and advance development in these new verticals.

“The need for our solutions, standards and best practices exists in these adjacent verticals,” said Michael Blake, CEO of HTNG. “We have the knowledge and experience of how our association benefits hotels and technology vendors; now we can jump-start other verticals that are facing similar challenges.”

Since HTNG already has active members in these spaces, the next step focuses on identifying and defining what these shoulder industries need, and then providing the necessary tools for success.


The HTNG European Conference will take place this year at the Prague Marriott – from 7-9 November.
This is a “must attend” event, bringing together key industry decision makers in the European region. Network with some of the industry’s top experts, attend diverse sessions focused on industry trends and expand your business development.