AUTUMN/WINTER DESTINATION TRENDS FOR HIGH-END UK TRAVELLERS

A comprehensive survey of Virtuoso’s UK travel agency members reveals the top 5 trends, motivations and destinations for the upcoming autumn and winter season for UK travellers.

Top picks include celebration travel and family travel, followed closely by beach resort stays. As the popularity in ‘Stay-cations’ increases in the UK, Virtuoso’s survey also highlighted the top five domestic destinations for travel within the UK, with Cornwall being the dominant choice. Following this were The Cotswolds, Lake District, Bath and Devon.

Summary of the key findings from the 2017 UK members’ survey is as follows:

Top 3 Travel Trends

The most popular travel trends for autumn/winter holidays based on the survey by UK Virtuoso members:

  1. Celebration Travel
  2. Family Travel (Multigenerational and immediate family)
  3. Beach Resort Stays

Top 5 Domestic Destinations

The most popular domestic destinations for autumn/winter holidays:

  1. Cornwall
  2. The Cotswolds
  3. Lake District
  4. Bath
  5. Devon

Top 5 International Destinations

The most popular international destinations for autumn/winter holidays:

  1. Maldives
  2. United States
  3. Italy
  4. South Africa
  5. Barbados

Top Geopolitical Issues

The geopolitical issues that are impacting travel decisions for autumn/winter holidays

  1. Threat of Terrorism
  2. Brexit
  3. UK economy

The top reasons for travelling:

  1. Rest and relaxation
  2. Spending time or reconnecting with loved ones
  3. Exploring new destinations
  4. Seeking authentic experiences

PHOTO – TOP OF PAGE – BAGLIONI RESORT – MALDIVES (Maldives currently #1 international Autumn/Winter destination for high-end UK travellers)