MALAYSIA AIMS FOR GROWTH IN M.E. SOURCE MARKETS

Tourism Malaysia is making a new push to bring tourists from the Middle East.

At the Arabian Travel Market in Dubai, YB Dato’ Seri Mohamed Nazri bin Abdul Aziz – Minister of Tourism and Culture of Malaysia announced that he was working to further improve collaboration with three Middle Eastern airlines: Emirates, Qatar and Etihad.

After a poor 2015, 2016 saw 4% growth in overall tourist arrivals in Malaysia, with a total of 26.8 million. The Tourism Minister says he is targeting 31.8m arrivals for this year – increasing to 36m by 2020.

“We are definitely on the right track and with your support we are sure we can reach our goal”, the Minister told the packed press conference in Dubai.

Several events, including the upcoming South Asian Games to be held in Kuala Lumpur will no doubt help boost figures by attracting sports fans, and the opening of the latest Design Village Outlet Mall in Penang will also be a plus. It’s the first and only of its kind in Penang and the biggest in Malaysia. Over 150 stores sell here with discounts of up to 70%.

Our ultimate goal is to increase the number of foreign tourists to Malaysia, extend the average length of their stay and to increase Malaysia’s tourism revenue

For fun lovers, the world’s first 20th Century Fox Theme Park is opening soon in the Genting Highlands in Malaysia, where 25 acres will host 25 rides and attractions based on films like Ice Age, Night at the Museum, Life of Pi, Planet of the Apes and Titanic.

Malaysia is also launching several new initiatives to encourage Halal tourists from the region.

“Tourism Malaysia’s objective is to promote Malaysia as an outstanding tourist destination”, says the Minister. “We aim to showcase Malaysia’s unique wonders, attractions, cultures and to develop domestic tourism. Our ultimate goal is to increase the number of foreign tourists to Malaysia, extend the average length of their stay and to increase Malaysia’s tourism revenue.”

As part of the Visit ASEAN@50 campaign, at ATM, a new ASEAN adventure travel brochure promotes adventure products – www.aseantourism.travel. Malaysia will play an active role in the campaign, cooperating with hotel chains and travel agents to promote visit ASEAN travel packages.

ASEAN_1This is Malaysia’s 24th year of participation in the ATM show and is the 3rd visit to ATM by the Minister.  The Malaysian booth has 142 participants from 71 organisations.