CULTIVATING A SENSE OF PLACE

Rosewood Hotels & Resorts COO Symon Bridle reveals the luxury group’s roadmap.

The ultra-luxury Rosewood Hotels & Resorts brand is planning a number of openings and refurbs over the next year. The most remarkable is certainly that of the Hôtel de Crillon. We asked Group Chief Operating Officer Symon Bridle to tell us more about the acquisition and rebuild…

It is definitely a precious opportunity we have been given. Hôtel de Crillon is one of the most iconic buildings in Paris, and despite some recent downturns, the city is still one of the most popular destinations worldwide. The hotel will be reopening later in 2017, and together with Rosewood London, we will be represented in two major European gateways, as well as a beautiful leisure destination at Rosewood Castiglion del Bosco, our Tuscany property.  These hotels and upcoming ones are key to expand our footprint selectively in Europe, both for European travellers and those coming from elsewhere who already know our brand from other locations, be it New York at The Carlyle, A Rosewood Hotel, or Rosewood Mayakoba in Mexico.

For the Crillon, artistic director Aline d’Amman worked closely with three Paris-based decorators Chahan Minassian, Cyril Vergniol and Tristan Auer to create the new interiors while Karl Lagerfeld was commissioned to design two suites.  Further to this, it is definitely exciting to see the line-up of our new Rosewood hotel openings in 2017 – four in Asia (Phuket, Phnom Penh, Sanya and Luang Prabang), one in Mexico (Puebla), the reopening of Hôtel de Crillon, A Rosewood Hotel, and the reopening of Rosewood Little Dix Bay after its year long renovation.

How do you work with travel agents/advisors – helping them add value for end clients?

Our global sales team has established a very close working relationship with our travel partners not only by meeting them regularly for business updates but also by listening to what they need to achieve their goals and better serve the clients they work with. We need to maintain a constant, two-way dialogue with them in order to keep ourselves abreast of what is happening on the ground in terms of customer expectations, as we will always try to be anticipatory and ahead of the curve.