Virtuoso has announced a new service combining easy online booking with advisor service & expertise, giving travellers access to VIP treatment and perks valued up to $450 per stay.     

The new hotel booking tool features several key differences from do-it-yourself sites.

When visitors to request a reservation at any of the approximately 900 participating luxury hotels available worldwide, the booking will be routed to a Virtuoso travel advisor. If the traveler already works with a Virtuoso advisor, the booking will be sent to them. If travelers do not have a Virtuoso advisor, the tool assigns the booking to one, providing the consumer with all the advantages that come from booking a trip through a professional consultant. The advisor will service the booking; assist with other aspects of the trip such as transfers, private guides and exclusive experiences; and serve as a safety net to resolve any issues that may arise before, during or after the stay.

Savvy travellers are increasingly realising the key to an outstanding trip is partnering with a Virtuoso travel advisor. With annual sales of US$21.2 billion, Virtuoso’s clout in the luxury marketplace translates into an array of value-added perks and specially negotiated pricing for its clients. Travellers who book hotel stays at will receive a host of complimentary benefits not available on any other site, worth up to $450 per stay. Those include an upgrade to the next room category when available, breakfast for two, early check-in and late check-out if available, high-speed internet access and an additional perk such as a candlelit dinner or spa treatment. Some properties also offer in-demand experiential perks, such as a wine tasting, language class, guided bike tour or hands-on cooking encounter with a local chef.


Terrie Hansen

“Virtuoso’s new hotel booking tool is an advantage for travellers who have been suffering from DIY fatigue, and didn’t realise there was an alternative,” said Virtuoso Senior Vice President of Marketing Terrie Hansen. “We’re offering them the convenience of online booking, but marrying it with the advantages of both our hotel program benefits as well as expert guidance. For many, this will be their first foray into working with a travel advisor. The hotel booking tool is a great example of how technology is actually helping bring travellers back to advisors, rather than driving them away.”

Virtuoso advisors provide their clients with professional advice based on extensive personal knowledge of destinations and products, customised planning, exceptional value, advocacy when needed and accountability throughout the planning and booking process. More importantly, though, Virtuoso advisors become experts at learning their clients’ travel preferences through trusted collaboration. Through their status as members of an invitation-only network, Virtuoso advisors enjoy personal relationships with 1,700 of the world’s finest partners and are therefore able to secure VIP treatment and behind-the-velvet-rope access to experiences for clients.

Virtuoso is launching the hotel booking tool during the 25th anniversary year of its landmark Hotels & Resorts Program. The program, which began as a complement to cruise offerings in 1992, started with just 25 properties. Today, with a total of 1,205 hotels, resorts, lodges, spas, luxury camps and villas across 100 countries, the Virtuoso Hotels & Resorts program is the industry’s longest-running and most prestigious, with more five-star properties than any other organisation.

To reserve a hotel stay using the new booking tool, visit