OPTIMISING UPSCALE DISTRIBUTION

AccorHotels has acquired VeryChic, a European leader in the private sale of luxury and upscale hotel rooms and breaks.

Created in 2011 by Nicolas Clair, Hervé Lafont and Charles Decaux, VeryChic now enables more than 3,000 luxury and upscale hotel partners to optimise their distribution and provides them with access to new guests via its private sales. VeryChic carefully selects the hotels on offer, located in approximately 40 countries worldwide, to guarantee a unique and personalised experience for each of its members.

Thanks to a robust business model, VeryChic offers, via its website and mobile application, more than 4,000 exclusive private sales at attractive prices, throughout the year, to a member base of more than 5 million. VeryChic generates substantial booking volumes with almost half coming through the mobile app. The quality and competitiveness of its offers mean it can rely on repeat custom of nearly 50%.

Through this transaction, AccorHotels intends to strengthen its expertise in the creation of exceptional private sales and also to enable VeryChic to accelerate its international development and become the global leader in its sector.

The combination with AccorHotels will allow VeryChic to roll out globally the services that we have been providing to hotels for the past five years and to offer our members the opportunity to discover the most beautiful locations in the luxury hotel sector

Steven Daines, COO New Businesses and CEO HotelServices Africa & Middle East said, “We are delighted to be working with Nicolas, Hervé and Charles, who in just 5 years have managed to earn the trust of millions of members and of thousands of hotel partners thanks both to their unique expertise in the field of luxury private sales and their commitment to absolute quality. Our ambition is to support VeryChic in its international expansion in order to consolidate its leadership and benefit from its expertise to provide a portfolio of incredible locations and attractive offers to our guests, while presenting our hotels with a complementary solution to optimise the distribution of their rooms”.

Hervé Lafont, Founder and Chairman and CEO of VeryChic said: “VeryChic is a distribution solution that enables hotels both to reach and retain new guests. We share with AccorHotels a vision of offering hospitality to our guests without ever compromising on the quality of the experience, as well as a passion for innovative distribution solutions. The combination with AccorHotels will allow VeryChic to roll out globally the services that we have been providing to hotels for the past five years and to offer our members the opportunity to discover the most beautiful locations in the luxury hotel sector.”