(How travel professionals from around the world see the “new dynamic” in France)
France has always been a top group destination for us in Europe thanks to its rich history and culture. We’ve always found that the French Alps have been popular, as well as the Bordeaux wine country. Nice and Biarritz have always been popular, and of course Paris is one of the greatest cities in the world.
Overall, France can compete with any country in the world thanks to its huge diversity of tourism offerings. It’s great now that Atout France is highlighting different places and themes, as this consequently gives us an opportunity to create a more dynamic and interesting offering for our clients.
Each year, people are looking for something different – even if they’ve already been to a place – and I strongly believe that these efforts by Atout France will do an important job in keeping this great nation top-of- mind when considering destinations for MICE activities.