Michel Rochat – CEO – EHL Holding SA tabled a new report at this year’s EHMA conference in the Netherlands, that will no doubt be of great use to all members. We asked Mr Rochat what he sees as being the key issues affecting the industry as he arrived at the conference.

Climate changes, security, environment issues, concentration of the hotel industry, the “digital wave” are all part of the opportunities and challenges that face our industry.

Empowerment of the clients, thanks to the use of the WEB and numerous OTA’s: our way we do business is changing. Clients do not want just to stay in a hotel – they want to live an experience. All this means that scope of knowledge will change our way we educate future hoteliers.

The Lausanne report is a working tool for the hospitality industry. Its prime objectives are to stimulate a sound debate on future risks and opportunities for our industry. We have selected the six most important developments that should impact / change the hospitality industry. It combines these ndings with the result of the qualitative analysis of interviews and workshops. Forty hospitality top leaders from fteen countries have given their input and shared their views.