THE FUTURE OF DIRECT REVENUE AND THE ROLE OF SMART TECHNOLOGY IN THE HOSPITALITY INDUSTRY

Globally, hotels are searching for solutions to improve sales through their direct channels along with guest experience. Kristian Valk – CEO, Hotelchamp expanded upon this theme at the recent EHMA conference in the Netherlands. We asked him to tell us a little more.

With a majority of people booking hotels online, technology has become the ultimate disruptor where hoteliers need to align their strategy to compete fairly. Through this conference, I will share my experience and expertise on the landscape and future of direct revenue and guest engagement by using smart technology.

What do you see as the main changes in this industry in the years to come, and what should hoteliers be doing to better prepare for the future? I believe the next big step in the industry relies on using smart technology to personalise online guest experiences. What we see with leading companies in other industries such as KLM, Netflix and Spotify is that personalisation makes the online user experience unique, relevant and adjusted to every customer’s needs.

The hospitality industry should be at the forefront of these innovations to rebuild guest relation online. Smart technology should be used to help hoteliers in creating outstanding customer experiences, building guest relations and engaging from the very beginning of the booking process.

WITH A MAJORITY OF PEOPLE BOOKING HOTELS ONLINE, TECHNOLOGY HAS BECOME THE ULTIMATE DISRUPTOR

EHMA is responding to the latest trends and challenges in the modern world. By gathering disruptive world leaders, it allows hoteliers to be at the forefront of the industry!