TECHNOLOGICAL EVOLUTION – A KEY DRIVER OF CHANGE

We asked Susanne Stolte, President of HotelSchool The Hague to tell us more about the main themes of this year’s EHMA* conference in the Netherlands – as she sees them – just before her presentation…

We will explore the theme “disruptors in luxury hospitality” by discussing the major trends and developments that may cause disruption, by presenting new and exciting concepts. Furthermore, we will zoom into the distribution issue with speakers from leading companies in this eld and will explore the consequences of disruption for future hotel managers with presidents of leading hotel schools. Last but not least we will discuss the consequences of disruptions with a panel consisting of representatives of business partners of EHMA. I will share my views on the consequences the changing hospitality industry will have for the pro le of future leaders of our industry and thus for those who educate them.

HOTELIERS WILL HAVE TO OPEN UP TO CHANGE – AS THEY ALWAYS HAVE – AND WILL HAVE TO BE OPEN TO NEW WAYS OF DOING BUSINESS.

What do you see as the main changes in this industry in the years to come, and what should hoteliers be doing to better prepare for the future?
We will see a lot of change that will have a profound impact on our industry. Technological evolution will remain to be the main driver of change, bringing disruptors driven by artificial intelligence, causing us to rethink and reshape our business. Hoteliers will have to open up to change – as they always have – and will have to be open to new ways of doing business.

*EUROPEAN HOTEL MANAGERS’ ASSOCIATION