With the expectations of the modern traveller continuously evolving, hotels are turning to advanced technology to better tailor, enrich and differentiate their on-site experience. In particular, hotels have adapted to the growing Internet of Things (IoT) trend, leveraging real-time communication to do everything from enabling seamless guest navigation to fostering a comfortable and personalised in-room experience through customised media.
The “hotel of the future” is becoming a contemporary reality, with interactive and captivating displays driving necessary change. Beyond the physical signage itself, convenient and intuitive management platforms – such as Samsung’s LYNK Hospitality Management Solution (HMS) – empower hotels to deliver content and engage with guests with unprecedented efficiency.
So just what does a day in the “hotel of the future” look like? The journey of Will, an everyday businessman traveling to a resort hotel in Phoenix for a meeting, may offer added insight into new opportunities for hotels to revitalise the guest experience and reinforce customer loyalty through state-of-the-art management and communication technologies.
A WARM WELCOME
Will arrives at the hotel the night before his meeting, eager to make the most of his travels. During check-in, the resort staff securely transfers details about his stay to a proprietary HMS server. As a result, Will is surprised to see a personalised welcome message scroll across the bottom of his in-room television. The HMS solution additionally selects and showcases promotions for on-site facilities and amenities that may be of interest throughout the duration of his stay.
A COMFORTABLE NIGHT
Travel can be tough for Will, as he often struggles to get comfortable. Fortunately, LYNK HMS enables him to set a variety of room parameters to match those he enjoys at home. Through seamless communication with multiple on-site platforms, LYNK HMS gives Will complete control over all aspects of the in-room environment, ranging from lighting and energy use to equipment performance. In turn, Will sets the room temperature, closes the blinds to leave only a sliver of visible light and activates a virtual “do not disturb” sign from one single screen without having to leave his bed.
Fresh off a great night’s rest, Will is greeted by the morning sky at the exact time he programmed the blinds to open. He heads downstairs to squeeze in a quick workout before his meeting. Sensing that the room is unoccupied, the LYNK HMS energy management automatically turns off the air conditioning until Will returns. Through this integrated, sensor- based communication, the resort is able to reduce energy costs while still ensuring its guests remain content.
THE “HOTEL OF THE FUTURE” IS BECOMING A CONTEMPORARY REALITY, WITH INTERACTIVE AND CAPTIVATING DISPLAYS DRIVING NECESSARY CHANGE
A PRODUCTIVE MEETING
Much as he found the day before, Will’s colleagues are greeted by a lobby welcome message that also lists their room location. The group is surprised to see that their conference room is equipped with an interactive white board display. Will quickly turns on the display and gets started without delay.
The interactive white board enlivens the group’s discussion and keeps all participants engaged through touch-driven, real- time collaboration. The meeting goes seamlessly, and Will’s team is able to share the annotated documents via email directly through the display.
Sensing the need for a break, Will and his team venture to the main lobby for lunch. The group not only is unsure of where to go, but must also be mindful of one participant’s strict dietary restrictions. Thankfully, the kiosk display that Will accessed earlier also enables the group to scroll through the menus for all four on-site restaurants in a single space, and make a decision that pleases the entire team.
Simultaneously, the hotel’s staff can ensure that Will’s room remains functional, clean and comfortable while he is away. The LYNK HMS solution’s room management tools offer visibility into the performance of every in-room component, and in turn, hotel teams can assign maintenance and housekeeping crews to alleviate problems at the most convenient times. When Will returns, he is pleased to nd that his room holds a peaceful temperature.
A SMOOTH DEPARTURE
On the way back from his morning workout the next day, Will conveniently notices a ticker on the lobby’s central video wall display. Through RSS syndication, Will sees that ights at the Phoenix airport are on time, and that the weather will be warmer than it was the day before. He completes a seamless checkout through the in-room display and heads for the airport, energized by his stay and the positive outcome from his meeting. En route, he posts a favourable review for the hotel on several prominent travel sites, and texts his girlfriend with a suggestion that the pair return for a weekend stay later in the year.
As the “hotel of the future” continues to take shape, what remains clear is that today’s tech-savvy guests expect seamless access to engaging real-time content and convenient room management from arrival through check-out. Will’s virtual journey is just one example of how forward-thinking hotels can create a differentiated and memorable stay through cutting-edge displays and complementary management technology.
WHAT IS SAMSUNG LYNK HMS?
LYNK HMS (Hospitality Management Solution) transforms in-room hotel televisions into a control and management hub, combining critical capabilities into a single solution. This integrated solution enables hotels to operate more ef ciently and provide differentiated services to their guests through four core services. These services include Room Management Solution (RMS), Energy Management Solution (EMS), In-Room Control (IRC) Service and Content Management Solution (CMS).