THE BENEFITS OF IOT (INTERNET OF THINGS) FOR THE HOSPITALITY INDUSTRY
IMPROVING CUSTOMER SATISFACTION
If we look at luxury cars today, many feature the ability to alter the environment based on who opens the driving door. The car will adjust the seats, automatically alter multimedia settings, temperature settings and other conditions, based on the driver,to delivertheultimate in personalised experience. The hospitality sector can leverage this type of approach by having smart heating systems and multimedia technology to tailor rooms based on the guest and what they have set in the past.
An example of this comes from Samsung’s LYNK Hospitality Management Solution (HMS), which provides a robust tool for automating guest rooms, controlled via in-room smart TVs. The system combines intelligent room management, energy management, in-room controls and content management services in one user-friendly platform. This ensures that the system can optimise each room for energy ef ciency, while also providing convenient entertainment options for guests, enhancing their overall experience.
IMPROVING BUSINESS EFFICIENCIES
Maintaining and reducing operational costs, while being environmentally conscious, has always been a focus for the hospitality industry. With often large properties to manage, ensuring that assets are managed properly and ef ciently, could save companies millions in costs.
INCORPORATING IOT AND SMART SENSORS AS PART OF YOUR OPERATIONS WILL DELIVER BUSINESS INTELLIGENCE
By implementing smart sensors, hotel companies are able to more effectively manage energy usage and assets. For example, sensors can be used in guest rooms to measure natural light and therefore dim artificial lighting. Sensors can also be used to automatically notify maintenance when assets show distress.
Incorporating such IoT devices in guest rooms can save money by identifying maintenance issues before they become costly problems. For example, an overflowing bathtub and a burst water pipe can cause serious damage to the floor and ceiling, as well as render the room completely uninhabitable until the problem is fixed. By addressing maintenance issues early, the issue can be addressed promptly by maintenance staff, and the room will be available for guests with little, if any, delay.
Incorporating IoT and smart sensors as part of your operations will deliver business intelligence that can help to cut costs and improve customer service. However, with IoT still in its relative infancy, adequate security protocols have yet to be established. This means that devices are vulnerable to hackers until suitable measures can be implemented. Hospitality has the potential to be one of the early adopters of the Internet of Things, as it is already an industry that works closely with both people and technology. Through a closer understanding of your assets, operations and your customers, IoT provides access to analytics and a level of control to a hospitality environment, which was not available before.