TECHNOLOGY UNDER SPOTLIGHT AT ATM

The Arabian Travel Market 2017 edition will showcase key trends shaping the industry

In their Tourism and Technology Trends report, produced ahead of Arabian Travel Market (ATM), Colliers International name ve trends driving the travel industry: biometric-enabled baggage solutions; cloud passports; personalised travel; spontaneous travel apps; and virtual reality travel.

Arabian Travel Market (ATM) is the leading international travel and tourism trade event in the Middle East. ATM 2016 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5bn over the four days. The 24th edition of ATM will showcase over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre, making it the largest ATM in its 24-year history.

Speaking of the Colliers International report, Simon Press, Senior Exhibition Director, Arabian Travel Market, said: “Biometric technology will play a signi cant role in the evolution of baggage tracking systems and immigration clearance, with some forward- thinking names already introducing such technology to the industry, such as Dutch airline KLM and Dubai International Airport. In addition, we can expect travel related services to be further developed to enhance personalisation through guest data. Dubai is already at the forefront of travel technology and the discussion now is how far we can take that without travellers finding it intrusive.”

On the other side of the industry, Colliers has identified four defining evolutions of hospitality technology. The rst is the utilisation of beacons to pilot Bluetooth across public spaces, allowing for on demand ash marketing within the property or guest identi cation. The second, ease of alternative accommodations, focusses on channels such as Airbnb.com, and the increasing appetite for experiential travel without the need for hotels. In addition, virtual payment systems and integrated smart phone apps are also tipped to be highly influential.

The ATM Travel Tech theatre will also return in 2017 with a focus on experiential travel and sessions scheduled to feature Twitter’s Ahmad Absi, who also spoke in 2016 on the topic of travel audiences on Twitter.

He will be joined by Paul Richer, senior partner at Genesys, who will host a two-hour summit exploring what digital transformation is and how travel businesses can execute it.

Another key theme at ATM 2017 will be the application of arti cial intelligence (AI) in travel and how such technology could help make travel and tourism safer in future, with insight into global consumer reactions to the role of robots and AI in travel. ATM 2017 is on course to welcome more than 70 tech travel exhibitors, including rst time exhibitors Let’s Travel Services Ltd and Italcamel.

ATM Party

ATM 2016