HOTELPLANNER ACQUIRES L.A.-BASED S.E.O. COMPANY

HotelPlanner has announced its has acquired InternetHotels.com and Hotelsatanywhere.com, which specialise in search engine optimisation to book hotel rooms.

The company has been in business since 1998 and established a solid base of customers that book hotels online. Both brands will immediately start using HotelPlanner’s hotel booking technology which will improve conversion thereby increasing total bookings. To continue to grow the business, Paul Simon, the current Chief Executive Officer, will be joining the HotelPlanner team and focusing on business development.

HotelPlanner.com provides group hotel booking services to 3,000 groups per day in the global group travel market. The company’s group hotel booking service ensures the lowest rates by allowing customers to receive quotes online directly from hotel group sales managers. HotelPlanner allows customers to book hotels for business meetings, conferences, conventions, family reunions, weddings, extended stays, tours, military reunions, church events, and group travels.

“HotelPlanner’s strategy is to continue to acquire valuable hotel online sales companies where the company can implement its technology to immediately improve reservation performance,” said Tim Hentschel, CEO of HotelPlanner. In 2016, the company acquired Hotel Hotline which was successfully integrated into HotelPlanner and is delivering a positive return. “This acquisition will build on HotelPlanner’s success in booking individual hotel rooms as a compliment to its core group booking expertise,” continued Mr. Hentschel.

“InternetHotels.com and Hotelsatanywhere.com built a valuable platform to allow consumers to book hotels online,” stated John Prince, CIO of HotelPlanner (pictured above). “From a technical perspective, we developed new processes from the acquisition of Hotel Hotline that allows for the immediate transition of assets to accelerate the return on investment. This new platform will allow HotelPlanner to successfully add acquisitions to grow our total business,” continued Mr. Prince.

The acquisition will be accretive to profits and the payback is expected to occur very quickly. In terms of scale, this is a six figure deal. HotelPlanner will continue to look to make quality and strategic acquisitions to accelerate growth in the individual reservations area and the group market.

Paul Simon stated, “I reached out to HotelPlanner about this deal based upon their acquisition of Hotel Hotline. Once we got on the phone to talk about the acquisition, it was very clear to me that HotelPlanner can take these brands to the next level. Further, I’m very excited about joining the team to focus on business development.”

PHOTO – TOP OF PAGE: John Prince, CIO of HotelPlanner

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