An agreement was signed on 31 January 2017 by David Axiotis, General Manager ITB China and Eduardo Santander, Executive Director European Travel Commission, naming Europe “as one destination” as the key partner for the first ever ITB event in China.
The three-day business to business travel trade fair will focus exclusively on the Chinese travel industry and will take place from 10 to 12 May 2017 in Shanghai.
David Axiotis, General Manager of ITB China, said, “We are delighted to announce Europe as the first ever partner destination for ITB China. China is the driving force for growth in outbound trips and Europe as a continent remains a dream destination for many Chinese tourists. Europe as partner destination will help to better understand the needs of Chinese visitors within the European Tourism Community, especially in the view of the 2018 EU-China Tourism Year (ECTY).”
Eduardo Santander / Executive Director at European Travel Commission, said, “European destinations acknowledge the need to remain competitive in China. It is only through deeper cooperation with the Chinese authorities and the support and commitment of the European tourism sector to engage in joint public-private marketing initiatives, like this partnership with ITB China, that Europe will succeed in fostering sustainable tourism growth from China”.
A dedicated Europe Pavilion at ITB China will be showcasing the multitude of European tourism products and destinations among which are confirmed national presences of Czech Republic, Belgium, Hungary, Estonia, Latvia, Lithuania and Serbia. In addition to the Europe pavilion, ITB China will show strong individual presences of other major European destinations such as Portugal, Finland, Greece, Austria and many more.
The European presence on the show floor is flanked by The World Bridge Tourism project (WBT), which is co-located with ITB China 2017. The WBT is a project jointly organized by the European Travel Commission (ETC) and the European Tour Operators Association (ETOA) matching 150 European tourism suppliers from all over Europe with the corresponding number of Chinese travel product buyers. Besides its pure B2B character the event is supported by an extensive program of research and webinars aimed at increasing the understanding of the needs of Chinese visitors within the European Tourism Community.
Tom Jenkins, CEO of The European Tour Operators Association says: “We are looking forward to working together with the European Travel Commission and ITB China. China’s desire to travel abroad remains unbroken and European interest in accommodating Chinese visitors is growing. This initiative is designed to help European suppliers understand the needs of the Chinese market and deal directly with the main players”.
Both initiatives the Europe Pavilion at ITB China and the World Bridge Tourism have the support of the European Union.
ITB China will take place from 10 to 12 May 2017 at the Shanghai World Expo Exhibition and Conference Center. The event, an international offshoot of one of Messe Berlin’s most successful trade fairs, will take place annually and focus on the Chinese travel industry. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.
(PHOTO – TOP OF PAGE – From left to right: Mr. Eduardo Santander, Executive Director European Travel Commission and Mr. David Axiotis, General Manager ITB China)