InterContinental Hotels Group (IHG) has announced the launching of “virtual reality experience” through a strategic partnership with HTC Corporation (“HTC”) in China. IHG is the first international hotel group in China to provide guests with this innovative, in-room digital experience.

Virtual Reality is at the leading edge of technology today and has captured the imagination of consumers globally. Therefore, IHG has formed a partnership with the Chinese tech company HTC to bring new and exciting VR experiences to their guests in Beijing, Shanghai and Sanya.

Guests will be able to try VR in a “Vive Zone”, which offers gaming, entertainment and interactions in a fully immersive digital generated environment. Guests will also have the opportunity to enjoy Vive line of VR content through Viveport application store for a fully digitalised entertainment moment in their own rooms.

Emily Chang, Chief Commercial Officer, IHG Greater China, commented: “InterContinental Hotels Group has been a trailblazer in offering exceptional accommodation service with no effort spared in embracing state-of-the-art technology to provide superior experiences to our guests. The application of VR in collaboration with HTC reflects our pursuit of the most advanced amenities, in line with our promise to enrich the travel experience of all IHG guests. Launching the VR service will also lay a solid foundation for employing other technologies in the future.”

Alvin W. Graylin, China Regional President of Vive, HTC, commented: “Virtual reality will have a deep and positive impact on many businesses, and the hospitality industry is one of the first to take advantage of its benefits.  We are excited to work with IHG to deliver the world’s first VR-Ready guest rooms and provide superior level of immersive experiences which will delight their customers in China, and soon globally.”

From 31 October onwards, guests at Hotel Indigo Shanghai On The Bund, Crowne Plaza Beijing Sun Palace and InterContinental Sanya Resort have been able to indulge themselves in the immersive VR experience. This – feature will be expanded to more hotels in China in the future, bringing the entertainment of tomorrow to the travellers of today.