DESIGN, FOOD, UX: ACCORHOTELS REVOLUTIONISES HOSPITALITY WITH NEW BRAND: JO&JOE
The AccorHotels group has announced a new brand that was co-constructed with its future guests and disrupts traditional codes: Jo&Joe. The brand aims to blend the best of private-rental, hostel and hotel formats in a totally reinvented and disruptive experience in terms of design approach, catering, service and customer journey.
The “excubation” project has been supported at every step by AccorHotels’ shadow executive committee and a total of 50 venues are set to open by 2020 in destinations popular with Millennials.
“Break with tradition, forget old habits, be surprising, authentic, unexpected, bring a breath of fresh air to AccorHotels”, insisted Sébastien Bazin, Chairman and Chief Executive Officer of AccorHotels. “Do it quickly and do it well. It wasn’t an easy brief to put into practice, particularly when you’re primarily targeting Millennials, who can be very difficult to win over. But with the launch of our new brand, Jo&Joe, we have now more than met that challenge. Jo&Joe represents the very essence of hospitality: welcoming, exciting and beyond our guests’ expectations.”
At the heart of Virgin Hotels Chicago is The Commons Club (pictured), a dynamic space where guests can dine, drink, work and mingle, as well as attend the nightly hosted Social Hour.
MARRIOTT’S MOXY ARRIVES IN BERLIN
Moxy Hotels, Marriott International’s experiential hotel brand, launches the new Moxy Berlin into the heart of the modern capital known for culture; cutting-edge museums, galleries, and nightlife. Moxy Berlin shakes-up the traditional hotel experience by offering Next Generation travellers a spirited and stylish hotel experience at a surprisingly affordable price point. Moxy Berlin joins Moxy Frankfurt Eschborn and Moxy Munich Airport as the Moxy’s third experiential hotel in Germany, and the brand’s sixth hotel globally.
Located in the prime location of Ostbahnhof, the 210 contemporary guest rooms, ranging from Standard to Family size, are outfitted with sound-reducing walls, 42“ LCD flat screen televisions, free Wi-Fi, abundant USB ports, comfortable bedding and deep- seated armchairs in calming, neutral fabrics.
MID-CENTURY MODERN MEETS PARISIAN CHIC AT LE MÉRIDIEN ETOILE
From the birthplace of the brand, Le Méridien Hotels & Resorts recently marked a milestone, as its first-ever hotel and celebrated flagship in Paris revealed the completion of its multi-million euro renovation. Following the hotel’s transformation, Le Méridien Etoile now boasts reimagined guestrooms, suites and the transformation of the hotel’s public spaces, including the legendary Jazz Club Etoile and brand’s signature lobby concept: Le Méridien Hub.