Antigua Barbuda offers a wide diversity of attractions and authentic experiences

Celebrating 35 years of independence after British rule, the Antigua Barbuda Tourism Authority is promoting “authentic experiences”. We asked Jean-Marc Flambert, Vice-President, Sales & Marketing, UK & Europe to tell us more…



Jean-Marc Flambert, Vice-President, Sales & Marketing, UK & Europe, Antigua Barbuda Tourism Authority 

Antigua and Barbuda are gems in the Caribbean and possibly not known enough. Being a former British colony, the British know the islands rather well, but we are really trying to share this message globally. We have 365 beaches in Antigua – as we say, one for every day of the year, and we talk about Barbuda as our twin island.

We are only seven and a half hours from Europe, and we are very well connected, with BA and Virgin, Thomas Cook from Manchester and Condor from and we also of course have American and regional carriers.

Our regional strength comes from the fact that Antigua is really a hub for the Caribbean, and our airport is very modern and efficient.

People predominantly come to relax, for the warmth and guaranteed sunshine, and for the twin island experience. A lot of people dream of island hopping, and if that means crossing international borders, the process can be cumbersome and lengthy. But travellers can take a fifteen- minute flight from Antigua to Barbuda as a domestic flight and spend the day there, and we have other islands within our territorial waters.

What are some of the key attractions?
The area around English Harbour has just been given UNESCO World Heritage status, as it


Hermitage bay Antigua

is the longest running naval dockyard in the world, so that is a good reason to visit, and there are many ‘different’ sea-based activities, such as swimming with the stingrays.

On land, there’s hiking & cycling – in fact you can cycle around the whole island in a day. Importantly, at Shirley’s Heights lookout point, every Sunday, the place comes alive with a steel band, barbecue and sunset drinks – an activity that the Antiguans do – and you are invited to join… it’s not an artificial thing just for tourists. You get to meet the people of the island and live as they do.