LUXURY TRAVEL PROS FLOCK TO THE CITY OF STARS

The French city of Cannes is the annual Mecca for luxury travel professionals – at ILTM

ILTM Cannes, the global flagship event of the ILTM portfolio of trade-only events returns to Cannes, 5 – 8 December 2016. ILTM is truly a not-to-be-missed global event for the luxury travel industry, introducing global travel buyers to an incredible collection of international travel experiences. The organisers indeed describe themselves as “the relationship brokers that provide a platform for you to do business and build relationships”.

Last year, the show generated over 60,000 business appointments, resulting in business estimated in the hundreds of millions of Euros. With around 100 countries represented, the 3,000 attendees (both buyers and suppliers) at the show are 100% international.

While ILTM is largely based on face-to-face meetings, a number of networking events enable attendees to build even stronger relationships.

 THE RELATIONSHIP BROKERS THAT PROVIDE A PLATFORM FOR YOU TO DO BUSINESS AND BUILD RELATIONSHIPS

The strength of the show echoes the solid growth in the luxury travel segment. Indeed,

an exclusive report released at ILTM in 2015 underlined the fact that luxury travel is expected to see more buoyant growth across the globe with highest growth seen in the ILTM_France_Cannes_Luxury_Travel_Trade_Show.jpgAmericas, Asia Pacific and the Middle East and Africa, thanks to increasing income and a growing middle class. Germany and the UK were found to be the top source markets from Western Europe. Europe will remain a popular destination, with a weaker euro currently providing good value for money for US tourists. Worldwide, the report reveals that the number of affluent households is expected to grow between 2015 and 2030. North America will continue to have the wealthiest number of households, but despite the economic slowdown Asia Pacific is still expected to see the fastest increase, posting a predicted 113% growth between 2015 and 2030.

ILTM is also an annual media showcase for luxury travel brands that increasingly leverage the event to announce new openings, strategies and campaigns. This

year will no doubt see even more news coming from the Palais des Festivals in Cannes.

Last year’s edition of ILTM was also a platform for US-based Virtuoso to increase its footprint in Europe, having launched in this territory only in 2014. “Virtuoso, in partnership with our global agency members, is co-creating this network to position each region for success while simultaneously building a powerful international brand,” said Virtuoso Chairman and Chief Executive Officer, Matthew D. Upchurch