IHS Markit specialist Sanju Khatri – on trends in hospitality TVs
Sanju Khatri, Director, Professional Displays and Digital Signage, for the highly renowned IHS Markit research organisation, explains what she sees as being the key trends in the hotel TV market today…
Over the top content is the hottest trend, because guests come in with their own devices (mobile phone and tablets) and like to play their own content on the TV sets in hotels. Hotels are trying to provide the same level of technology experience that guests enjoy in their own homes.
Bigger screen size TV is a fast growing trend as prices of big screen TVs have come down significantly. In the US, hotels are transitioning from 40”- 44” TVs to 50” and above size category. Growth of 50” and above category is faster than 45”- 49” size category as the visual experience for the price difference is much better for 50” and above category.
CONTENT IS THE HOTTEST TREND, BECAUSE GUESTS COME IN WITH THEIR OWN DEVICES AND LIKE TO PLAY THEIR OWN CONTENT ON THE TV SETS IN HOTELS.
While resolution is an integral part of TV industry, growth for UHD or 4K is currently limited in the hospitality TV industry due to price premium associated with the technology. In hospitality TV industry, limited luxury suites have demand for the UHD TVs and their widespread adoption is quiet far. Smart entertainment and automation: Brands are focusing on enhancing user experience by connecting all room controls with guests’ mobile device and in-room TV. Now guests can control draperies, lighting or heating through their mobile device by connecting to the in-room TV.
We are seeing an uptick in Ultra HD (UHD) resolution in mainstream sizes in luxury and upscale hotel establishments. With pay-TV providers shifting their premium services to UHD, some forethought is necessary whether any new installation will be able to support UHD in future.
ON THE IMPORTANCE OF BUYING COMMERCIAL GRADE TVS RATHER THAN CONSUMER MODELS…
Commercial grade hospitality TVs offer better warranty conditions than consumer grade TVs. Additionally, their content security management system allows hotels to protect any violation of video content provided by service providers. The content is protected at every step in the delivery chain. Also, guest interactive features are zero to limited in consumer grade TVs, which is becoming a key differentiator for big hotel brands who want to keep guests updated on all the services impacting their stay in the hotels such as flight and weather information, local attractions, etc.
While commercial grade TV sets sell at a premium price, there are advantages associated with the higher cost. Reliability and interactivity is higher as compared to consumer grade models.