IFEMA prepares staging of the 37th FITUR trade show for January 2017

It’s the first major appointment of the year for travel professionals the world over. From January 18 to 22, 2017, the 37th staging of FITUR in Madrid is a major event on the calendar, and the leading show for the Latin American sphere.

The show is organised by IFEMA, the leading fair organiser in Spain and one of the most important in Europe, with over three decades’ experience and a portfolio of 80 annual fairs that are specialised in the main economic and production sectors. In recent years, IFEMA has positioned itself as a global operator through the presence of its fairs in Latin America and Asia and through consulting projects on fair grounds management and invitations to tender in Africa, Latin America and the Middle East. FITUR signals the start of the international tourism fair calendar, and thus acts as a barometer for the sector that is one of the most important drivers of the global economy.


The 2017 event kicks off with the highest expectations, following a rise in attendee figures in 2016; a new record with a total of 231,872 visitors, including 124,659 participating professionals (2% more than in 2015) and 9,605 companies present, hailing from 165 countries. Each year, the FITUR show has a positive repercussion on Madrid, generating an economic impact estimated at 210 million Euros for the city.

This year, the organisers have more than ever been travelling the world to promote the event. One such example was a workshop held in Colombia on July 27, organised by the Bogota chamber of commerce, on how to get the most from a trade show in both business and promotional terms.

The workshop, given by Santiago Quiroga, Director of International Expansion of IFEMA, highlighted the importance of a professional fair within the foreign trade strategy of companies.



The specialised FITUR HEALTH section will again be staged at the show, and on this occasion, IFEMA and its partner SPAINCARES are renewing their collaboration agreement for the third staging of this section, which will again occupy Hall 8 of IFEMA’s exhibition venue.

In 2016, FITUR HEALTH hosted 25 exhibitors, representing more than 150 health centres and businesses from within this industry, and saw the participation of 14 top-level international buyers.