New Tech at the Service of Tourism in Europe

VisitEurope app earns UNWTO Ulysses Award for Innovation in Research and Technology

The 11th UNWTO Awards for Excellence and Innovation in Tourism 2015 distinguished the VisitEurope iPad application with the prestigious Ulysses Award for Innovation in Research and Technology.

Designed as both a tablet app for iOS and a website optimized for any mobile device, the VisiteEurope application uses innovative technology to provide travellers with a tool to obtain real-time access to information across the entire online travel planning experience; from the initial inspiration phase to the research, booking and sharing processes.

The application is available globally and has been optimised at an initial stage for the Americas, including the USA, Canada, Brazil, Argentina and Chile, where it is possible to compute the price of long-haul flights to Europe.


The «» portal has been renewed to enhance the user experience and make it become a real inspirational tool for potential travellers to Europe, as well as on appropriate marketing and promotional platform.

The new website is a state of the art platform that engages a new generation of digitally sophisticated travellers and drive them to action. It guides them on a journey, beginning with inspirational imagery about a European holiday to planning the trip and sharing ideas.

The journey is choreographed according to themes, to ensure users progressively discover more and more different experiences that are of real interest to them.