Multi-target campaign boosts tourism for Indonesia

To start 2016 with new hope and spirit, Indonesia rejuvenated its “Wonderful Indonesia” formulation. Further to this, huge strides have been made in the freeing-up of visa regulations for a number of countries. We asked Indonesia’s Tourism Minister Arief Yahya to tell us a little more…

The Ministry of Tourism launched the newest logo and 5 distinctive selling points of Wonderful Indonesia under five thematic Wonderful Experience, which are:


Sea, Mountain, Forest, desert, valley, river, beach, cave, snow? Is it possible to have all of these wonders in one country? Yes: in Indonesia. Indonesia, with more than 13,000 islands is the world’s largest archipelago with countless options for natural tourism.


Indonesia is famous for its diverse heritage that has been inherited over the centuries. Some of it was even established before the 10th century and has been officially recognized by UNESCO as World Heritage, such as the magnificent Borobudur temple. Along with Borobudur, people can marvel at the many cultural traditions in Bali, the Island of the Gods, the provinces of Yogyakarta and Central Java, among many others.


Indonesia also offers sensory wonders through local and international culinary, wellness, and all kinds of entertainment options round the clock in the big cities.


Indonesia has several cities that never sleep, the biggest of which are Jakarta, Bandung, and Surabaya. Visitors can experience the best of an energetic city life at a very affordable price.

ADVENTUROUS WONDERS Indonesia offers different experiences for adventurous travellers: walk around with the Komodo dragon, the giant lizard that has dinosaur ancestors, explore the caves to see the “heaven light”, or climb the Rinjani mountain to see the blue fire in the Ijen crater.

Those are the five united Wonderful Indonesia brand essences that will merge with the national Indonesia Tourism identity.


One of the biggest items of news for the industry in 2015 was the freeing-up of visa regulations for 90 countries. How has this gone down so far with the industry?

Actually by the end of Dec, 2015 Indonesia’s visa-free entry countries had skyrocketed from 15 to 174! Now virtually every country in the world can send its citizens to enjoy “Wonderful Indonesia” visa-free. This visa free for tourism purposes is for a stay of up to 30 days. On 12 June 2015, Indonesia added another 30 countries to the visa free list bringing the total to 45 countries. On October 2015, another 45 countries were added, bringing the total to 90 countries. On 21 December, the Indonesian Government announced that another 84 countries would be added to the visa free list. We expect visitor numbers to climb significantly as a result of this policy.

How is tourism growth progressing this year and what are your projections for the next three to five years?

By 2019, we plan to double the number of foreign visitor arrivals as compared to 2014. With the right strategy in marketing, infrastructure improvement, supported regulations, business scheme, and technology development, we are confident to reach the target.