The legendary city is back on its feet, and with major hotel and resort openings, is set to shine
With major global events planned for Marrakech in coming months, the city will again be putting its “best foot forward”. We asked Abdellatif Abouricha, director of Marrakech’s regional tourism council, how he sees the future…
Marrakech is truly what one could term an “authentic” city, and is still one of the world’s most prized places to visit. At the moment, despite a difficult global economic situation in which clients often wait until the last minute before booking, Marrakech is underpinned by other factors such as major event tourism. One such event is of course the annual Pure Life Experiences trade show in the month of September, and the Meetings of Morocco MICE event in January, which also puts the spotlight on our city. In November, we will be hosting the COP 22 meeting, and this will be a major boon to regional tourism.
How is tourism infrastructure developing? What’s new?
Ten new hotels are opening this year. In May, the Radisson Blue opened in the city centre,
and it has met with instant success. The concept of this magnificent hotel is inspiring to many other hoteliers here, and is giving them a lot of new ideas. Then there is the Mövenpick Hotel Mansour Eddahbi Marrakech, open in September with 503 rooms, offering superb installations for meetings, leisure and business travel. It will have six restaurants and a nightclub. Then there is the Oberoi, Marrakech opening in the fourth quarter of 2016 – a luxury spa resort nestled within 25 acres of fragrant citrus orchards and ancient olive groves. Everyone is also thrilled to see the reopening of the Royal Mansour, which has undergone major renovations.
MARRAKECH IS TRULY WHAT ONE COULD TERM AN “AUTHENTIC” CITY, AND IS STILL ONE OF THE WORLD’S MOST PRIZED PLACES TO VISIT
What is your message to the world’s tour operators and travel agents?
It is important that Tour Operators, in particular in the UK and Germany, work more actively with the internet – as customers increasingly consult the web for ideas and prices. Travellers are becoming increasingly expert, and even though many will go to travel agents for planning, they increasingly use the web for ideas and advice.