According to the UNWTO, Asia and the Pacific (+5%) recorded 13 million more international tourist arrivals last year to reach 277 million, with uneven results across destinations. Oceania (+7%) and South-East Asia (+5%) led growth, while South Asia and in North-East Asia recorded an increase of 4%.
Further bolstering this, Asia and the Pacific (+9%) went on to record the highest growth in international arrivals across world regions in January-April 2016, with robust results in all four sub-regions. Southeast Asia and Oceania both achieved 10% growth, while arrivals in North-East Asia increased by 8% and in South Asia by 7%.
In all, Asian destinations welcome about 136 million international overnight visitors per year, according to travel sector analysts IPK. The average spending per visitor in this region is about 1,440 Euro per trip and the mean length of stay is about 7 nights.
The most visited travel destination in Asia is China (including Macao and Hong Kong) with a stable market share of 27%, followed by Thailand (15%), South Korea (9%), Malaysia and Japan (8% each) and Singapore (7%).
81% of the international visitors to Asia go for holidays / leisure and 19% for business purposes. The main holiday types are tours (32%) followed by city trips (26%) and sun & beach holidays (20%). The preferred accommodation type of the international visitors in Asia is the hotel with a 74% share, whereas more than half of all hotel stays are spent in the first class category.