Key destinations including Marrakech to benefit from government initiative
Morocco’s 2020 Vision, presented on 30 November last year in Marrakech before His Majesty King Mohammed VI, has set a goal of doubling the size of the tourism sector, hoisting and Morocco among top 20 tourist destinations in the world.
Eight new destinations will arise in the context of Vision 2020, and 200,000 new tourist beds will be created across the country.
2020 vision presented to the king by Yassir Zenagui, Minister of Tourism was designed to highlight each region of Morocco, and to establish a tourism that respects the environment. Sustainable development is a major focus of the Vision 2020. Moroccan tourism will further take into account the preservation of natural resources, the maintenance of socio-cultural authenticity of the regions and the development and well being of local people.
To materialize the integrated management approach territories, Tourist Development Agencies will be created in parallel. They have main missions are to monitor the implementation of regional roadmaps, develop the attractiveness of destinations and oversee strategic projects to ensure their effective implementation. These agencies will become the single point of contact on all matters related to tourism, and will be true consultation platforms. They will have all the support, expertise and skills of national bodies in charge of tourism.
HIGH DYNAMIC OF INVESTMENTS
This ambitious strategy will direct investment flows to new destinations while developing sophisticated new products. Will require significant financial resources nationally and internationally. First key measure creating a Moroccan Fund for Tourism Development (FMDT) which embodies one hand, the proactive engagement with the state sector as a whole to stimulate strong investment dynamics in a position to accompany the implementation of major projects of Vision 2020, and other implements a lasting partnership with Sovereign Wealth Funds of friends willing to support this investment program.
The “Red City” of Marrakech has this year been named #3 most popular destination worldwide by TripAdvisor in the organisation’s “Travellers’ Choice” Awards. The wonderful, colourful and exotic city is a cited as being a “magical place, brimming with markets, gardens, palaces, and mosques”. Exploring the intimate courtyards and snaking alleyways of the historic Medina can easily eat up a day. One can find inner peace at the serene Jardin Majorelle or take in the beauty of the city’s historic mosques.