A DIFFERENT TAKE ON TRAVEL

Tom Marchant, co-founder and owner, Black Tomato – on trending travel ideas

A number of years ago, three lovers of travel who were unsatisfied with the then current offering of travel advisors in the UK, decided to take matters into their own hands and established Black Tomato, specialising in putting together one-of–a-kind experiences for clients from all over the world but predominantly US and UK. We asked co-founder Tom Marchant what he sees as being the key trends at the moment…

The numbers of families using Black Tomato has been growing over the years, particularly multi-generational travel. As people become more disparate, it’s increasingly hard for all the family to unite so this is a good opportunity to bring everyone together.
They tend to be culturally rich and (soft) adventure led experiences with moments that ‘blow the mind’ and we’ve seen that once we’ve got this formula right for a family that they (namely the grandparents) come back to book a trip annually.
FAMILIES ARE NOW LOOKING FOR ADVENTURERS THAT INVOLVE LEARNING SKILLS, TAKING IN NEW CULTURES, AND ACHIEVING SOMETHING AS A UNIT OR TEAM ON
THEIR JOURNEY
In the same vein, old structural roles are out, as families are taking up new and exciting
challenges when travelling, functioning as a team wherein each member has an essential part to play throughout the journey. Families are now looking for adventurers that involve learning skills, taking in new cultures, and achieving something as a unit or team on their journey. We’re seeing this particularly in Iceland, Mongolia and the likes of the Galapagos Islands.

 

What are the trending destinations in APAC?
The Yunnan Province in China particularly comes to mind. We’re seeing more travellers looking to explore rural China and its heritage found within its villages and spectacular rural landscapes. 2016 is seeing a wave of boutique experiential hotels opening their first properties in the heart of North West Yunnan. Here travellers can gain an exclusive insight into China’s ethnic population of the Naxi people inside Lijiang’s Old Town – a UNESCO World Heritage site. For a real insight, take the opportunity to experience a Naxi orchestra performance where locals gather to play Taoist temple music that has fast become lost in other parts of the country.