QUADRIGA COLLABORATES WITH TUI NORDICS TO CREATE WEARABLE TECHNOLOGY

THE TUI SMARTBAND

Quadriga has been working alongside the TUI Group to create the world’s first wearable technology dedicated to creating a seamless holiday experience.

Dubbed the TUI Smartband, this new wearable wristband can be used to enter a hotel room, to charge purchases around the hotel, track an entire family’s holiday spending, control air conditioning and energy consumption in each room. As well as tapping into the latest technological trends that enhance the guest experience, the TUI Smartband will also leverage more sustainable tourism. The wristband developed by Quadriga is also connected to the mobile app ‘My Holiday’, which serves as a full service and information source for more than 350,000 TUI Nordic guests.

James Cannon, Regional Director for UK, Ireland and Nordics is thrilled with how the project has gone. “Quadriga are delighted to have been chosen by TUI as their technology development partner for the TUI Smartband and are proud to be working with such an innovative, bold and exciting tour operator. The TUI Smartband project not only marks a step change in terms of the guest experience but it also represents a fundamentally new way of addressing the needs of hoteliers and guests. The traditional model of purchasing ‘off the shelf’ solutions designed to meet general requirements is challenged by a far more collaborative and “outcome focused” approach where the needs of the business are front and centre of the design.”