TRENDING DESTINATIONS FOR EUROPEANS

Irazu_Volcano, Costa Rica © Rafael Golan.JPG

Irazu Volcano, Costa Rica

Thomson and First Choice forecast 2016 travel trends

While it is too difficult to generalise about “European” likes and dislikes, given that each culture within Europe is very unique, a new study published by leading UK holiday companies Thomson and First Choice shows the trends at least for British travellers… no doubt giving an indication of broader trends.

Indeed, in 2016, British travellers will be breaking traditional holidaying habits to go away more often – as evidenced by the continuing popularity of three or four night breaks to destinations such as Madeira, the Balearics and Iceland. The travel giants expect the trend to fly further afield to continue, as more Brits make the most of their extended long-haul programme – with Costa Rica and Sri Lanka set to top wish lists for 2016.

They predict the top five trends for 2016:
– Further growth of emerging destinations
– More people travelling long-haul
– Action packed holidays on the rise
– More flexibility on holiday dates
– Technology providing streamlined holiday experiences

Long-haul ‘hot spot’ predictions for 2016:
• Costa Rica,
• Sri Lanka,
• Aruba, Cuba,
• & Goa, India

Short and mid haul ‘hot spot’ predictions for 2016:
• Croatia,
• Iceland,
• Santorini,
• Ibiza,
• Cyprus,
• & Italy

GROWTH IN LONG HAUL TRAVEL

Paradise is just a long-haul flight away, and more people than ever are willing to travel further afield to find the perfect holiday. More than three-quarters (77%) of those surveyed by Thomson would be happy to travel more than nine hours for their dream destination. In addition, over two-thirds (65%) of people who have travelled on a long-haul flight of more than seven hours believe a longhaul trip ranks as their most-memorable.
The research supports a growing trend of long-haul holidays, and is matched by Thomson and First Choice extending their programme for 2016, following a 350% increase in long-haul passengers over the past decade. And with more than half of people (53%) prepared to fly long-haul to experience a new culture, Thomson and First Choice recently added non-stop flights to Costa Rica, to existing destinations such as Cuba and Thailand – and will offer Sri Lanka for winter 2016.