Discover Luxury

Brand USA inspires industry professionals with new ideas and itineraries

Luxury experiences can be found nationwide across the USA. From opulent dining to sumptuous spa treatments, and from luxurious hotels and resorts to hands on dude ranches, the USA has it all – with spectacular scenery to enhance each and every one of these special experiences.

Brand_USA_Website_USAdiscoveryprogram.jpgAnd while this may be commonly known throughout the industry, inspiration can always come in handy, with ideas and itineraries that have been concocted specifically for travel professionals. To this end, Brand USA is expanding its training activities through the USA Discovery Program, with excellent resources available online.

On the site, once registered, it’s easy to find inspiration under the “experiences” heading. With themes like Big City Buzz, Coastal Escapes, National Parks, Food & Drink and Luxury, just to name a few, one can enthuse and delight potential travellers with tailor-made plans.

Brand USA is expanding its training activities through the USA Discovery Program, with excellent resources available online.

When it comes to luxury, in US cities, travellers can enjoy the classic grandeur of five-star hotels, while the coastline of the USA offers a variety of options from which to enjoy the waves of the Pacific, the Atlantic or the Caribbean Sea. Inland boasts enormous ranches offering firsthand experience riding – guests can get as involved as they like, or simply sit back and relax under the big open skies.

Many resorts offer five-star experiences, such as helicopter rides or spa treatments. The USA leads the way when it comes to innovative and unusual new treatments that can be enjoyed in the likes of a mountain retreat or a luxurious beachside resort.


Brand_USA_The_Setai_Miami.jpgOne example of a proposed luxury experience is the southeast – and Miami – one of America’s most fabled destinations when it comes to luxury travel – not least thanks to its main holiday haven South Beach.

The Setai Miami Beach is undoubtedly one of them. Pitched a block back from the ocean on Collins Avenue – it was voted as the top hotel in the city as recently as 2013. It’s built into the former Dempsey Vanderbilt Hotel, an Art Deco wonder that Brand_USA_The_Setai_Miami_Interior.jpgdated to 1938 – but is very much a place of the 21st century, with large, comfortable rooms, and a pool complex that might keep guests from the enticing beach entirely. Its spa has four private suites and themes its treatments around four types of tea (red, white, green, black) – while The Setai Grill ranks as one of Miami’s top restaurants.


When it comes to the United States’ seaside, the curve of coast which traces the Gulf of Mexico – through the Southern states of Texas, Louisiana, Mississippi and Alabama, and on into Florida – can often be forgotten, and is generally less appreciated than the Atlantic and Pacific shorelines.

Yet there is much to say for this enormous stretch of waterfront, which boasts sheltered waters – and many a splendid hotel. The Beau Rivage Resort is a fine example – a jewel in the Mississippi city of Biloxi. A casino resort, it is located in a beautiful setting and gazes out over golden sands.

The USA leads the way when it comes to innovative and unusual new treatments (…)

Aside from the whirr of the roulette table, it has two high-end restaurants – BR Prime is a quintessential American steakhouse, serving juicy cuts of beef and succulent lobsters; Jia is a chic Asian restaurant dealing in flavours of Japan, China, Vietnam and Thailand. Guests can also relax in the spa – or tackle Fallen Oak, a 72-par wonder of a golf course.


Meanwhile, the West Coast, between San Francisco and Los Angeles has some of the most photogenic scenery on the planet – with cliffs plunging to the waves of the Pacific in spectacular fashion. This is the ideal place for a long, leisurely, classic road trip.

For those who make this iconic journey, the Post Ranch Inn is luxurious heaven. A wonderful luxury retreat which perches high above the ocean in the seafront hamlet of Big Sur. It is a special location, with 39 guest rooms, surrounded by fir trees, gazing west.

There are no TVs or alarm clocks in the rooms. This is a resort where you are meant to switch off and enjoy the view. Guests are helped to disconnect at the house spa, which does everything from soft aromatherapy treatments to firmer Thai massages – while you can also do yoga, gaze up at the stars through the resort telescope, and watch the Pacific for whales. Then there is Sierra Mar, the main restaurant, with its near-endless wine list. Ideas? Yes, there are plenty. It’s up to you to put them to good use!